Define and Describe: The ethical frame focuses on "soul". A company is like an empty structure when the ethical frame is not applied in some regard. People are what make up an organization. The explain that "In recent years one organization after another has lost its soul in the race for innovation, growth, and a rising share price. A company that loses track of any redeeming moral purpose doesn't provide credible ethical guardrails for its employees. The result is often a spiritual and financial disaster" (Bolman, pg. 412). The ethical frame helps guide a team in a positive way, steering clear from unjust methods, poor systems, and ugly sales tactics.
Importance of Understanding: Ethics in general are important to have a shared view of within an organization. Shared values is what helps build your team and make it stronger. Organizational leadership is not just about the numbers but knowing how to work with and care for people. The ethical frame helps gear your focus towards not just money but a good relationship amongst a team. This kind of team will lead to quality projects and then the money will follow.