Define and Describe: Symbols are a common aspect in the working environment. Often we see symbols as a representation of the business or some aspect of it. The text says that "Symbols take many forms in organizations. Myth, vision, and imbue an organization with deep purpose and resolve. The words and deeds of heroes and heroines serve as icons or logos for others to admire or emulate" (Bolman, pg. 253). A symbol is a great way to catch people's eyes and draw them in. Is also simply gives some depth to an organization.
Importance of Understanding: Symbols have many forms than you may initially thinking. More than just a simple logo or image, symbols can serve as a representation for an organizations values and goals. Symbolism plays a role in the culture and how people view a company. Knowing the best way to utilize symbolism gives an organization to decide how they want people to view them. For instance picking a logo without much thought and sending out the wrong message could paint a bad image for a company, so understand the depth and significance the symbolic frame holds for the image of and the shared culture within an organization.